THE SEO PLAYBOOK (6)

Financial Advisor Strategic Handbook

Discover the 3 Ways You Can Optimize Your Website for Google

What’s Inside?

You’ve probably heard of SEO if you’re considering growing your practice and building a digital presence. If not, well, you’ve likely heard of Google. But has Google heard of you? In today’s digital world, 86% of potential investors spend more than an hour researching online (BCG: Online to Offline Investor Journey) – so if an investor is searching for a local financial advisor or financial planning related topic, how does Google know to show them your website? Enter SEO.

We've built the comprehensive handbook for navigating Google - from planning and optimization, to keyword research.

You'll learn how to: 

  • Structure your website for Google
  • Conduct keyword research for high-value terms
  • Create valuable, relevant content
  • Optimize your website for multiple devices

Download the Handbook


Why is it So Important to Optimize Your Website for Google?

  • It's the #1 digital channel investors go to research an advisor
  • 68% of online experiences begin with a search engine
  • A one second delay in your site speed can result in a 7% reduction in conversions

Sources: Backlinko, BrightEdge, BNY Mellon

THE SEO PLAYBOOK (2)

Download the Handbook


Who is Seven Group? 

We help financial advisors create a marketing program that aims to drive growth, lower costs over time, and increase AUM. We build you a cohesive plan and give you the content and tools that work for your practice.

Paired with your custom model, you get access to our digital platform which gives you ready-to-go content, email campaigns, marketing training, and sales scripts. 

Copy of Building a Website that Converts (1)