Getting Your Social Media Approach Right

How to make social media work for your practice

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Making it work for your practice:

  • Where do you focus your time?
  • How do you allocate resources?
  • How should you go about creating content for social?

Topics Covered

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Choosing the Right Channels

Understanding which social media platforms will work for you 

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Paid vs. Organic Social Media 

Balancing your organic social media efforts with paid advertising

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Social Selling vs. Branding

Understand what is contributing to each larger marketing tactic